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Who is an eCommerce Manager?

Who is an eCommerce Manager?

To thrive in today’s highly competitive online marketplace, e-commerce store owners need a skilled professional who can help manage their retail operations and navigate the complexities of online retail successfully.

Enter the eCommerce Manager – a key player responsible for driving growth, managing operations, and optimizing customer experiences in the realm of digital commerce.

In this blog post, we will explore the role of an eCommerce Manager, highlighting the benefits of hiring one and providing insights into the tasks and responsibilities they undertake.

Benefits of Hiring an eCommerce Manager

1. Strategic Expertise

An eCommerce Manager possesses a deep understanding of the online retail ecosystem. They can formulate and execute effective strategies to drive revenue, increase market share, and expand brand presence.

By leveraging their expertise, and experience businesses can gain a competitive edge and stay ahead of the curve.

    2. Freedom for the e-commerce store owner

    E-commerce store owners are always swarmed with managing the operations of their stores. But hiring an e-commerce store manager frees them from such manual, tedious tasks and frees them to attend to other needs of the store, their family and other interests.

    In addition to responding to customer inquiries and handling returns, e-commerce store managers craft and manage digital marketing campaigns, monitor inventory, work with suppliers, and more. Most of the time, they can save you up to four hours of work a day.

    3. Enhanced Customer Experience

    An eCommerce Manager plays a crucial role in enhancing the customer journey. They focus on optimizing website usability, streamlining the purchase process, and ensuring a seamless user experience across devices.

    By prioritizing customer satisfaction, an eCommerce Manager can boost conversion rates, reduce cart abandonment, and foster customer loyalty.

      4. Digital Marketing and Advertising

      Effective digital marketing is essential for the success of any eCommerce business. An eCommerce manager has in-depth knowledge of various online marketing channels, including search engine optimization (SEO), social media advertising, email marketing, and pay-per-click (PPC) campaigns.

      They can develop targeted marketing strategies, optimize ad spend, and drive relevant traffic to the online store.

      5. Inventory and Supply Chain Management

      Efficient inventory management is critical to meet customer demands and avoid stockouts.

      An eCommerce manager oversees inventory levels, tracks product performance, and ensures seamless coordination between suppliers and logistics partners. By implementing robust inventory and supply chain management systems, they can minimize costs, optimize order fulfilment, and maintain optimal stock levels.

      6. Data Analysis and Insights

      An eCommerce Manager harnesses the power of data to drive informed decision-making. They utilize analytics tools to track and analyze website performance, customer behaviour, sales trends, and conversion rates. These insights help identify areas for improvement, refine marketing strategies, and make data-driven decisions to maximize growth and profitability.

      Ecommerce manager entering product details on to an excel sheet

      What does an eCommerce Manager do?

      1. Website Management

      An eCommerce manager is responsible for managing and maintaining the company’s website or online store. This involves overseeing product listings, optimizing website design and functionality, ensuring smooth checkout processes, and implementing security measures to protect customer data.

      2. Conversion Rate Optimization

      Improving the conversion rate is a primary focus for an eCommerce manager. They conduct A/B tests, optimize landing pages, analyze user behaviour, and implement strategies to increase conversion rates at various touchpoints throughout the customer journey.

      3. Digital Marketing Strategy

      An eCommerce Manager develops and executes digital marketing strategies tailored to the target audience. They manage online advertising campaigns, create engaging content, monitor social media channels, and explore opportunities for influencer partnerships or collaborations to drive brand awareness and attract potential customers.

      4. Order & Marketplace Management

      E-commerce store managers have the responsibility of ensuring that every order is properly managed and that no order is missed or that customers receive the right products they ordered.

      For businesses selling on external marketplaces like Amazon, Jumia, Konga, or eBay, an eCommerce manager ensures effective marketplace management. They optimize product listings, monitor competition, manage reviews and ratings, and maintain a consistent brand presence across platforms.

      5. Analytics and Reporting

      An eCommerce manager uses data analytics tools to track key performance indicators (KPIs) and generate reports.

      These reports provide insights into sales trends, customer behaviour, and overall performance, enabling informed decision-making and the identification of areas for improvement.

      Where to hire an eCommerce manager

      There are not a lot of places to hire quality e-commerce managers today if you’re not a big e-commerce brand.

      Besides platforms like Fiverr and Upwork where you can hire experts for an hourly rate.

      But these aren’t good enough options, especially if you want the benefit of having someone consistently manage your operations full-time. Without needing to rehire them every time you have an issue or face the risk of constantly exposing your store to strangers to get store tasks done.

      That is why we created Evera Commerce. With us, you can subscribe to a monthly plan for one of our e-commerce store managers to handle all your operations from setting up your store to order management and returns.


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